PARTS & ACCESSORIES FOR AMERICAN CARS & TRUCKS

Wednesday, November 10, 2010

2010 SEMA Show: From Hot Rods to Exotics to Hybrids

November 4, 2010, 12:37 PM


This naked steel sled in Hot Rod Alley drew possibly the most attention at the SEMA Show in Las Vegas.
JERRY GARRETT FOR THE NEW YORK TIMESTHIS NAKED STEEL SLED IN HOT ROD ALLEY MAY HAVE DRAWN THE MOST ATTENTION AT THE SEMA SHOW IN LAS VEGAS. MORE PHOTOS.
THE ANNUAL SPECIALTY EQUIPMENT MARKET ASSOCIATION TRADE SHOW IN LAS VEGAS IS AN OPPORTUNITY FOR COMPANIES SELLING AFTERMARKET AUTOMOTIVE ACCESSORIES TO LET THEIR IMAGINATIONS RUN WILD. REFINISH A ROLLS-ROYCE IN BLACK PRIMER? HOT-ROD A HYBRID? IS ONE ENGINE ENOUGH? WHY NOT TWO? THERE ARE NO LIMITS. NEARLY ONE MILLION SQUARE FEET OF EXHIBIT SPACE INSIDE THE LAS VEGAS CONVENTION CENTER IS PACKED WITH ONE DISPLAY AFTER ANOTHER, AND AISLES THAT SEEM TO STRETCH FOR MILES; WHAT THERE IS NO ROOM FOR INSIDE SPILLS OUT INTO THE PARKING LOTS, TO THE NEARBY SANDS CONVENTION CENTER, AND EVEN VARIOUS CASINOS.
THE SHOW, WHICH IS NOT OPEN TO THE GENERAL PUBLIC, OFFICIALLY LASTS FOUR DAYS, NOV. 2-5. UNOFFICIALLY, AUTOMOTIVE TINKERING NEVER ENDS.